According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions (Record no. 55440)

MARC details
000 -LEADER
fixed length control field 00585nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140829111311.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b2005 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780814472958
Terms of availability 0.00
040 ## - CATALOGING SOURCE
Transcribing agency
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. AMACOM
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent 168p
500 ## - GENERAL NOTE
General note Must Read
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book

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