Ads to Icons: How to Advertising Succeeds in a Multimedia Age (Record no. 55612)

MARC details
000 -LEADER
fixed length control field 00700nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b2007 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749451677
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.113
Item number SPR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Springer, Paul
245 ## - TITLE STATEMENT
Title Ads to Icons: How to Advertising Succeeds in a Multimedia Age
250 ## - EDITION STATEMENT
Remainder of edition statement First South Asian Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kogan Page India Pvt. Ltd.
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 379p
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Advertising Management
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Advertising Campaigns
890 ## -
-- India
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- SPR
-- 006060
-- S-N-S-N
-- 440.30
-- 0
-- 049
-- 94644
-- 0
-- 0.00
-- 595 26%
-- 20070821
-- C
-- 20070925
-- Himanshu Book Co.
-- General

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