Advertising: An IMC Perspective (Record no. 55713)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00620nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2007 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788174465344 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | MUR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Murthy, S. N. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising: An IMC Perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Excel Books |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 418p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Advertising |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Advertising Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bhojanna, U. |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | MUR |
| -- | 005787 |
| -- | S-N-S-N |
| -- | 203.50 |
| -- | 0 |
| -- | 049 |
| -- | 36699 |
| -- | 0 |
| -- | 0.00 |
| -- | 275 26% |
| -- | 20070619 |
| -- | C |
| -- | 20070706 |
| -- | Books India |
| -- | General |
No items available.