Advertising and Integrated Brand Promotion (Record no. 55715)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00664nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2003 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780324113808 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | ALL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Guinn, Thomas C. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Integrated Brand Promotion |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | USA |
| Name of publisher, distributor, etc. | Thomson Learning |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 773p |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allen, Chris T. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Semenik, Richard J. |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | ALL |
| -- | 001514 |
| -- | S.B-S.B |
| -- | 5743.08 |
| -- | 0 |
| -- | 049 |
| -- | 13427 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 20030313 |
| -- | Segment Book Distributors |
| -- | General |
No items available.