Advertising and the Mind of the Consumer: What Works, What doesn't and why (Record no. 55723)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00700nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2004 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781865082318 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | SUT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sutherland, Max |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and the Mind of the Consumer: What Works, What doesn't and why |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Australia |
| Name of publisher, distributor, etc. | Allen and Unwin |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 326p |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sylvester, Alice K. |
| 890 ## - | |
| -- | Australia |
| 891 ## - | |
| -- | Money - Accounting {QuickPic} |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | SUT |
| -- | 002678 |
| -- | PKY-PKY |
| -- | 395.00 |
| -- | 0 |
| -- | 049 |
| -- | 3752 |
| -- | 0 |
| -- | 0.00 |
| -- | 20041006 |
| -- | C |
| -- | 20041028 |
| -- | Granth Vitaran |
| -- | General |
No items available.