Advertising: Its Role in Modern Marketing (Record no. 55740)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00587nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b1986 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780030016738 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | DUN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dunn, S. Watson |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising: Its Role in Modern Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Fort Worth |
| Name of publisher, distributor, etc. | The Dryden Press |
| Date of publication, distribution, etc. | 1986 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 802p |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Barban, Arnold M. |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | DUN |
| -- | 150.00 |
| -- | 0 |
| -- | 049 |
| -- | 936 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 19980129 |
| -- | Universal Book House |
| -- | General |
No items available.