Advertising Management (Record no. 55742)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01530nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b1996 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120312197 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Prentice-Hall of India Pvt. Ltd. |
| Date of publication, distribution, etc. | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 754p |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, John G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | BAT |
| -- | 195.00 |
| -- | 0 |
| -- | 049 |
| -- | 16020 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 19980121 |
| -- | Books India |
| -- | General |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | BAT |
| -- | 195.00 |
| -- | 0 |
| -- | 049 |
| -- | 17217 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 19980801 |
| -- | Books India |
| -- | General |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | BAT |
| -- | 195.00 |
| -- | 0 |
| -- | 049 |
| -- | 17395 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 19980912 |
| -- | Books India |
| -- | General |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | BAT |
| -- | 195.00 |
| -- | 0 |
| -- | 049 |
| -- | 18221 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 19990120 |
| -- | Books India |
| -- | General |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | BAT |
| -- | 195.00 |
| -- | 0 |
| -- | 049 |
| -- | 18221 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 19990120 |
| -- | Books India |
| -- | General |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | BAT |
| -- | 195.00 |
| -- | 0 |
| -- | 049 |
| -- | 18221 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 19990120 |
| -- | Books India |
| -- | General |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | BAT |
| -- | 195.00 |
| -- | 0 |
| -- | 049 |
| -- | 19506 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 19990831 |
| -- | Books India |
| -- | General |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | BAT |
| -- | 195.00 |
| -- | 0 |
| -- | 049 |
| -- | 17217 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 19980801 |
| -- | Books India |
| -- | Reference |
No items available.