Advertising Management: Concepts and Cases (Record no. 55747)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00666nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b1989 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780074517802 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | MOH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mohan, Manendra |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Management: Concepts and Cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata McGraw-Hill Publishing Company Ltd. |
| Date of publication, distribution, etc. | 1989 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 418p |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | MOH |
| -- | 160.00 |
| -- | 0 |
| -- | 049 |
| -- | 15878 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 19971021 |
| -- | Books India |
| -- | General |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | MOH |
| -- | 150.00 |
| -- | 0 |
| -- | 049 |
| -- | 2516 |
| -- | 0 |
| -- | 0.00 |
| -- | M |
| -- | 19971223 |
| -- | 20050407 |
| -- | Book Shelf |
| -- | General |
No items available.