Advertising: Planning and Implementation (Record no. 55754)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00611nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120329737 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | SHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sharma, Sangeeta |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising: Planning and Implementation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Prentice-Hall of India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 478p |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Singh, Raghuvir |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | SHA |
| -- | 005100 |
| -- | A.D-A.D |
| -- | 260.00 |
| -- | 0 |
| -- | 049 |
| -- | 35302 |
| -- | 0 |
| -- | 0.00 |
| -- | 325 20% |
| -- | 20061103 |
| -- | C |
| -- | 20061222 |
| -- | Books India |
| -- | General |
No items available.