Advertising Principles: Choice, Challenge Change (Record no. 55758)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00585nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b1999 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bergh, Bruce G. Vanden |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Principles: Choice, Challenge Change |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | USA |
| Name of publisher, distributor, etc. | NTC Business Books |
| Date of publication, distribution, etc. | 1999 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Katz, Helen |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | BER |
| -- | 2428.80 |
| -- | 0 |
| -- | 049 |
| -- | 069105 |
| -- | 0 |
| -- | 0.00 |
| -- | 3036.00 20% |
| -- | M |
| -- | 19980911 |
| -- | 20111212 |
| -- | Himanshu Book Co. |
| -- | General |
No items available.