Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing (Record no. 56040)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00632nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470029152 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.805 |
| Item number | BUL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bullmore, Jeremy |
| 245 ## - TITLE STATEMENT | |
| Title | Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Chichester |
| Name of publisher, distributor, etc. | John Wiley and Sons |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 164p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Modern Marketing |
| 890 ## - | |
| -- | England |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | BUL |
| -- | 007309 |
| -- | M.M-M.M |
| -- | 1001.77 |
| -- | 0 |
| -- | 049 |
| -- | 39265 |
| -- | 0 |
| -- | 0.00 |
| -- | 1353.74 26% |
| -- | 20080617 |
| -- | C |
| -- | 20080724 |
| -- | Books India |
| -- | General |
No items available.