The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy (Record no. 56194)

MARC details
000 -LEADER
fixed length control field 00557nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b2001 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780658001222
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number EAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Earle, Richard
245 ## - TITLE STATEMENT
Title The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. USA
Name of publisher, distributor, etc. NTC Business Books
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent 322p
890 ## -
-- USA
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- EAR
-- 795.00
-- 0
-- 049
-- 075719
-- 0
-- 0.00
-- C
-- 20010301
-- Himanshu Book Co.
-- General

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