The Brand Chartering Handbook: How Brand Organizations Learn 'Living Scripts' (Record no. 57055)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00544nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b1996 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780201877434 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | MAC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Macrae, Chris |
| 245 ## - TITLE STATEMENT | |
| Title | The Brand Chartering Handbook: How Brand Organizations Learn 'Living Scripts' |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Massachusetts |
| Name of publisher, distributor, etc. | Addison Wesley Longman |
| Date of publication, distribution, etc. | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 413p |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | MAC |
| -- | 0.00 |
| -- | 0 |
| -- | 049 |
| -- | 3861 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 19980321 |
| -- | Books India |
| -- | General |
No items available.