The Brand Gap: How to Bridge the Distance Between Business Strategy and Design (Record no. 57062)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00720nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780321348104 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | NEU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Neumeier, Marty |
| 245 ## - TITLE STATEMENT | |
| Title | The Brand Gap: How to Bridge the Distance Between Business Strategy and Design |
| 250 ## - EDITION STATEMENT | |
| Remainder of edition statement | Expanded Edition with 220-Word Brand Glossary |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | USA |
| Name of publisher, distributor, etc. | New Riders (Pearson), Berkeley |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 194p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brand Management |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | NEU |
| -- | 006809 |
| -- | N.M-N.M |
| -- | 676.94 |
| -- | 0 |
| -- | 049 |
| -- | 95820 |
| -- | 0 |
| -- | 0.00 |
| -- | 914.78 26% |
| -- | 20080206 |
| -- | C |
| -- | 20080310 |
| -- | Himanshu Book Co. |
| -- | General |
No items available.