The Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions (Record no. 57066)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01129nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470027516 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | GRA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Grant, John |
| 245 ## - TITLE STATEMENT | |
| Title | The Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | England |
| Name of publisher, distributor, etc. | John Wiley & Sons Ltd. |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 310p |
| 500 ## - GENERAL NOTE | |
| General note | Sect. I. Brand theory revisited -- 1. Challenges to the old model of branding -- 2. A new theory of branding -- 3. The trouble with trends -- 4. Strategy : finding a cultural logic -- Sect. II. A typology of brand ideas -- Building your molecule : 32 brand elements -- 1. New traditions -- 2. Belief systems -- 3. Time -- 4. Herd instincts -- 5. Connecting -- 6. Luxury -- 7. Provocative -- 8. Control -- Sect. III. Developing brand strategies -- Developing new brand ideas in practice. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brand Management |
| 890 ## - | |
| -- | UK |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | GRA |
| -- | 008339 |
| -- | PKY-PKY |
| -- | 2393.16 |
| -- | 0 |
| -- | 049 |
| -- | IN35 |
| -- | 0 |
| -- | 0.00 |
| -- | 3234 26% |
| -- | 20090414 |
| -- | C |
| -- | 20090612 |
| -- | Kushal Books |
| -- | General |
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