Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace (Record no. 57116)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00751nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2007 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749451684 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | FLO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Floor, Ko |
| 245 ## - TITLE STATEMENT | |
| Title | Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace |
| 250 ## - EDITION STATEMENT | |
| Remainder of edition statement | First South Asian Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Kogan Page India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 360p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brand Name Product-Marketing |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | House Brands-Marketing |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Retail Management |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | FLO |
| -- | 006060 |
| -- | S-N-S-N |
| -- | 366.30 |
| -- | 0 |
| -- | 049 |
| -- | 94644 |
| -- | 0 |
| -- | 0.00 |
| -- | 495 26% |
| -- | 20070821 |
| -- | C |
| -- | 20070925 |
| -- | Himanshu Book Co. |
| -- | General |
No items available.