Branding India: An Incredible Story (Record no. 57122)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01136nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2009 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788172238094 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8270954 |
| Item number | KAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kant, Amitabh |
| 245 ## - TITLE STATEMENT | |
| Title | Branding India: An Incredible Story |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Harper Collins Publishers India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 267p |
| 500 ## - GENERAL NOTE | |
| General note | Crisis as catalyst: the making of a brand called 'Incredible India 'God's Own Country shows the way: Kerala, where it all began Infrastructure: propping up the fundamentals Air transport: piloting the growth of tourism Hotels: creating room for growth E-business: making travel and tourism click Healthcare: holistic healing in India Sustainability: the itinerary for the future Poverty alleviation: tourism as key catalyst Through the looking glass: future of tourism Appendix: Brand India - where next? |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brand Management |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | KAN |
| -- | 008462 |
| -- | MGT-MAR |
| -- | 369.26 |
| -- | 0 |
| -- | 049 |
| -- | IN510 |
| -- | 0 |
| -- | 0.00 |
| -- | 499.00 26% S-N-S-N |
| -- | 20090803 |
| -- | C |
| -- | 20091005 |
| -- | Kushal Books |
| -- | General |
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