Building Brand Identity: A Strategy for Success in a Hostile Marketplace (Record no. 57258)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00686nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b1995 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780471042204 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | UPS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Upshaw, Lynn B. |
| 245 ## - TITLE STATEMENT | |
| Title | Building Brand Identity: A Strategy for Success in a Hostile Marketplace |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc. |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 354p |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | UPS |
| -- | - |
| -- | 810.00 |
| -- | 0 |
| -- | 049 |
| -- | 147122 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 19971125 |
| -- | Crosswords |
| -- | General |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | UPS |
| -- | - |
| -- | 810.00 |
| -- | 0 |
| -- | 049 |
| -- | 1047 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 19980331 |
| -- | Natraj Book Centre |
| -- | General |
No items available.