Business-to-Business Marketing: Relationships, Networks and Strategies (Record no. 57800)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01135nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2011 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199551682 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ELL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ellis, Nick |
| 245 ## - TITLE STATEMENT | |
| Title | Business-to-Business Marketing: Relationships, Networks and Strategies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Oxford University Press |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 351p |
| 500 ## - GENERAL NOTE | |
| General note | PART ONE: THE ORGANIZATIONAL MARKETING CONTEXT 1. The Significance of B2B Marketing 2. Organizational Buying Behavior PART TWO: INTER-ORGANIZATIONAL RELATIONSHIPS & NETWORKS 3. Inter-Organizational Relationships 4. Marketing Channels & Supply Chains 5. Industrial Networks PART THREE: BUSINESS MARKETING PLANNING 6. B2B Marketing Planning & Analysis 7. B2B Strategies & Implementation 8. Business Products 9. Business Services 10. Value & Pricing 11. Marketing Communication 12. Personal Selling & Sales Management |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 890 ## - | |
| -- | UK |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | ELL |
| -- | 010409 |
| -- | MGT-MAR |
| -- | 1977.56 |
| -- | 0 |
| -- | 049 |
| -- | 214 |
| -- | 0 |
| -- | 0.00 |
| -- | 2789.22 29.10% PKY - PKY |
| -- | 20110314 |
| -- | C |
| -- | 20110327 |
| -- | Pustak |
| -- | General |
No items available.