Chocolates on the Pillow Aren't Enough: Reinventing the Customer Experience (Record no. 58256)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01545nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151021182652.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2007 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470043554 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 647.94068 |
| Item number | TIS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tisch, Jonathan M. |
| 245 ## - TITLE STATEMENT | |
| Title | Chocolates on the Pillow Aren't Enough: Reinventing the Customer Experience |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | John Wiley & Sons Inc. |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 256p |
| 500 ## - GENERAL NOTE | |
| General note | Contents<br/>Part One<br/>The Problem and The Solution<br/>1 What Happened to My Customers?<br/>2 Engineering the Total Customer Experience<br/>Part Two<br/>Reimagining The Customer Experience<br/>3 Reimagining the Sale: Creating Customers Who Are Happy to Buy<br/>4 The Hospitable Organization: Turning Customers into Guests<br/>5 Home Away from Home: The Art of Welcoming Customers<br/>6 Haven Wanted: Providing Security in an Unsafe World<br/>7 Open-Door Policy: The Challenge of Transparency<br/>8 One Size Does Not Fit All: The New Art of Customization<br/>9 Let Me Introduce You: Customer Communities in an Interactive World<br/>10 High-Tech Goes High-Touch: Using the Internet to Go Global and Go Local<br/>11 Everyone is Welcome: The Challenges of Customer Diversity<br/>12 Your Best and a Little Bit More: Offering Something Extra to Your Customers<br/>Afterword: A Challenge That Never Ends |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Customer Relation |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hospitality Industry |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Weber, Karl |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 647.94068 |
| Call number suffix | TIS |
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