City Branding: Theory and Cases (Record no. 58341)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02049nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780230241855 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | DIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dinnie, Keith |
| 245 ## - TITLE STATEMENT | |
| Title | City Branding: Theory and Cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Palgrave Macmillan |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 239p |
| 500 ## - GENERAL NOTE | |
| General note | Introduction to the Theory of City Branding; K.Dinnie Branding the City as an Attractive Place to Live; A.Insch City Branding and Inward Investment; A.C.Middleton City Branding and the Tourist Gaze; G.Hospers City Branding Partnerships; S.van Gelder City Branding and Stakeholder Management; A.Stevens Paradoxes of City Branding and Societal Changes; C.Ooi City Branding through Food Culture Insights from the Regional Branding Level; R.Tellstrom City Branding and Sustainable Urbanism; J.Braiterman Online City Branding; M.Florek CASES Introduction to the Practice of City Branding; K.Dinnie The City Branding of Accra; A.Ebow Spio The City Branding of Ahmedabad; S.Nair Athens City Branding and the 2004 Olympic Games; M.Fola The City Branding of Barcelona: A Success Story; J.C.Belloso Chongqing's City Branding – The Role of Graphic Design; F.Lau & A.Leung Edinburgh City Branding; K.Wardrop The Hague, International City of Peace and Justice; B.Hulleman & R.Govers Kuala Lumpur City Branding; G.Musa & T.C.Melewar Lisbon City Branding; J.Freire The City Branding of Montevideo; P.Hartmann New York City Branding; P.Bendel Paris City Branding; J.Kapferer Seoul City Branding; K.Y.Kyung The City Branding of Hong Kong; T.Loo Strategic Planning Director for China at Mediaedge:cia Sydney City Branding; G.Parmenter Tokyo's City Brand; R.Kelts Wollongong City Branding; G.Kerr |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Branding |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | City promotion |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | City promotion - Case studies |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | DIN |
| -- | 010146 |
| -- | MGT-MAR |
| -- | 1410.50 |
| -- | 0 |
| -- | 049 |
| -- | IN1231 |
| -- | 0 |
| -- | 0.00 |
| -- | 2015.00 30% SKN - SKN |
| -- | 20110117 |
| -- | C |
| -- | 20110318 |
| -- | Kushal Books |
| -- | General |
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