Connecting with Consumers: Marketing for New Marketplace Realities (Record no. 58957)
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| 000 -LEADER | |
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199556519 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KIM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kimmel, Allan J. |
| 245 ## - TITLE STATEMENT | |
| Title | Connecting with Consumers: Marketing for New Marketplace Realities |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Oxford University Press |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 333p |
| 500 ## - GENERAL NOTE | |
| General note | Part I: Consumer-to-Consumer Influence: The Rising Power of Consumers 1. Marketing in Evolution 2. The 21st Century Consumer Landscape: New Realities 3. Targeting Consumers in the Era of Web 2.0 4. Word-of-Mouth Influence Part II: Connected Marketing: Measurement, Approaches, and Techniques 5. Word of Mouth and Social Media Research and Measurement 6. Listening to and Engaging Consumers 7. Connected Marketing I: Word-of-Mouth Marketing Techniques 8. Connected Marketing II: Viral and Live Buzz Marketing Techniques 9. Synthesis and a Look to the Future |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing -Technological innovations |
| 890 ## - | |
| -- | UK |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
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| -- | 20110119 |
| -- | Himanshu Book Co. |
| -- | General |
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