Consumer Behavior (Record no. 59018)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01583nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780324834277 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | HOY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hoyer, Wayne D. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behavior |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Cengage Learning Pvt. Ltd. |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | I-36 |
| 500 ## - GENERAL NOTE | |
| General note | AN INTRODUCTION TO CONSUMER BEHAVIOR. Understanding Consumer Behavior. THE PSYCHOLOGICAL CORE. Motivation, Ability, and Opportunity. Exposure, Attention, and Perception. Knowledge and Understanding. Attitudes and Emotion Based on High Consumer Effort. Attitudes and Emotion Based on Low Consumer Effort. Memory and Retrieval. THE PROCESS OF MAKING DECISIONS. Problem Recognition and Information Search. Judgment and Decision Making Based on High Consumer Effort. Judgment and Decision Making Based on Low Consumer Effort. Post-Decision Processes. THE CONSUMER'S CULTURE. Consumer Diversity. Social Class and Household Influences. Psychographics: Values, Personality, and Lifestyles. Social Influences on Consumer Behavior. CONSUMER BEHAVIOR OUTCOMES. Adoption of, Resistance to, and Diffusion of Innovations. Symbolic Consumer Behavior. Ethics and the Dark Side of Consumer Behavior and Marketing. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Consumer Behavior |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Maclnnis, Deborah J. |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | HOY |
| -- | 010248 |
| -- | MGT-O/H |
| -- | 1604.65 |
| -- | 0 |
| -- | 049 |
| -- | 5299 |
| -- | 0 |
| -- | 0.00 |
| -- | 2395.00 33% SSP - SSP |
| -- | 20110209 |
| -- | C |
| -- | 20110323 |
| -- | Books India |
| -- | General |
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