Consumer Behavior: Concepts, Applications and Cases (Record no. 59029)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01302nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788125915324 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | RAJ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Raju, M. S. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behavior: Concepts, Applications and Cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Vikas Publishing House Pvt. Ltd. |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 351p |
| 500 ## - GENERAL NOTE | |
| General note | Family Women Consumers Rural Consumers Special Area Consumers Personality Traits & Influences Consumer Perception Consumer learning Attitudes Group & Opinion Dynamics Culture & Social Class Consumer Research Consumer Profiling Digital Marketing Customer Relations Management Segmentation Motivation Communication and Persuasion Innovation Consumer Protection Ethics in the operation of Consumer Behavior HBL NIFE Global village Blair Purifier Oriflame Titan Bigbox.com May I use your name Arriving to land anywhere Special Papers Rural Banking Customer Focus Typical Advertisements Reproduction of typical ads. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Consumer Behavior |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Xardel, Dominique |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | RAJ |
| -- | 010183 |
| -- | MGT-O/H |
| -- | 307.10 |
| -- | 0 |
| -- | 049 |
| -- | CR8058 |
| -- | 0 |
| -- | 0.00 |
| -- | 415.00 26% TJ - TJ |
| -- | 20110121 |
| -- | C |
| -- | 20110201 |
| -- | Soham Enterprise |
| -- | General |
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