Consumer Behavior: Dynamics of Building Brand Equity (Record no. 59030)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00558nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2005 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788177080940 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | GUP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Soma Sen |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behavior: Dynamics of Building Brand Equity |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | New Century Publications |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 292p |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | GUP |
| -- | 004070 |
| -- | A.D-A.D |
| -- | 580.00 |
| -- | 0 |
| -- | 049 |
| -- | 3310 |
| -- | 0 |
| -- | 0.00 |
| -- | 20051221 |
| -- | C |
| -- | 20060110 |
| -- | Books India |
| -- | General |
No items available.