Consumer Behaviour: Applications in Marketing (Record no. 59038)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01207nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2009 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132103158 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | EAS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | East, Robert |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behaviour: Applications in Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Sage Publications India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 334p |
| 500 ## - GENERAL NOTE | |
| General note | Ideas and Explanations in Consumer Research Consumption Patterns Customer Loyalty Brand Knowledge, Brand Equity and Brand Extension Stationary Markets Market Dynamics Explaining Decision-Making Predicting and Explaining Behaviour Information Processing and Decision-making Consumer Satisfaction and Quality Market Response Consumer Response to Price and Sales Promotions The Retail Context Word-Of-Mouth Influence The Response to Advertising. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Consumer Behavior |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Consumer Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wright, Malcolm |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vanhuele, Marc |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | EAS |
| -- | 010183 |
| -- | MGT-O/H |
| -- | 307.10 |
| -- | 0 |
| -- | 049 |
| -- | CR8058 |
| -- | 0 |
| -- | 0.00 |
| -- | 415.00 26% TJ - TJ |
| -- | 20110121 |
| -- | C |
| -- | 20110201 |
| -- | Soham Enterprise |
| -- | General |
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