Contemporary Advertising (Record no. 59064)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00574nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071108119 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | ARE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary Advertising |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Irwin/Mcgraw-Hill |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 588p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | ARE |
| -- | 004857 |
| -- | N.M-N.M |
| -- | 1656.76 |
| -- | 0 |
| -- | 049 |
| -- | 577 |
| -- | 0 |
| -- | 0.00 |
| -- | 20060818 |
| -- | C |
| -- | 20061006 |
| -- | Astha Book Agency |
| -- | General |
No items available.