Creative Marketing Communications: A Guide to Planning, Skills and Techniques (Record no. 59630)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00609nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b1998 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749427047 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | YAD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Yadin, Daniel L. |
| 245 ## - TITLE STATEMENT | |
| Title | Creative Marketing Communications: A Guide to Planning, Skills and Techniques |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Kogan Page Limited |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 277p |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Marketing in Action Series |
| 890 ## - | |
| -- | UK |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | YAD |
| -- | 675.00 |
| -- | 0 |
| -- | 049 |
| -- | 77670 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 20011029 |
| -- | Himanshu Book Co. |
| -- | General |
No items available.