Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands (Record no. 59782)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01638nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199587407 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | HOL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Holt, Douglas |
| 245 ## - TITLE STATEMENT | |
| Title | Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Oxford University Press |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 387p |
| 500 ## - GENERAL NOTE | |
| General note | Rethinking Blue Oceans Cultural Innovation Theory Nike: Reinventing the American Dream Jack Daniel's: Mythologizing the Company to Revive Frontier Masculinity Ben & Jerry's: Provoking Ideological Flashpoints to Launch a Sustainable Business Myth Starbucks: Trickling Down New Cultural Capital Codes Patagonia: How Social Enterprises Cross the Cultural Chasm Vitaminwater: Creating a "Better Mousetrap" with Myth Marlboro: The Power of Cultural Codes Cultural Innovation Theory Applying the Cultural Strategy Model Clearblue Pregnancy Tests: Branding a New Technology Fat Tire Beer: Crossing the Cultural Chasm Fuse Music Television: Challenging Incumbents with Cultural Jujitsu Freelancers Union: Branding a Social Innovation Organizing for Cultural Innovation The Brand Bureaucracy and the Rise of Sciency Marketing The Cultural Studio Forms Underground: Levi's 501s in Europe The Cultural Studio Forms Above Ground: ESPN |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Branding |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cameron, Douglas |
| 890 ## - | |
| -- | UK |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | HOL |
| -- | 010341 |
| -- | MGT-ENT |
| -- | 662.30 |
| -- | 0 |
| -- | 049 |
| -- | IN1146 |
| -- | 0 |
| -- | 0.00 |
| -- | 895.00 26% SKN - SKN |
| -- | 20110223 |
| -- | C |
| -- | 20110308 |
| -- | Kushal Books |
| -- | General |
No items available.