Cyberbranding: Brand Building in the Digital Economy (Record no. 59929)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00600nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2001 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780130897107 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | BRE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Breakenridge, Deirdre |
| 245 ## - TITLE STATEMENT | |
| Title | Cyberbranding: Brand Building in the Digital Economy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | Prentice-Hall, Inc. |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 352p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | BRE |
| -- | 001246 |
| -- | P.M-P.M |
| -- | 1499.30 |
| -- | 0 |
| -- | 049 |
| -- | 12069 |
| -- | 0 |
| -- | 0.00 |
| -- | 20020730 |
| -- | C |
| -- | 20020821 |
| -- | Segment Book Distributors |
| -- | General |
No items available.