Effective Advertising: Understanding When, How and Why Advertising Works (Record no. 61339)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00596nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2004 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788178293707 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | TEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tellis, Gerard J. |
| 245 ## - TITLE STATEMENT | |
| Title | Effective Advertising: Understanding When, How and Why Advertising Works |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Response Books |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 201p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Advertising |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | TEL |
| -- | 003215 |
| -- | A.S-A.S |
| -- | 280.00 |
| -- | 0 |
| -- | 049 |
| -- | 69 |
| -- | 0 |
| -- | 0.00 |
| -- | 20050323 |
| -- | C |
| -- | 20050331 |
| -- | Viraj Marketing |
| -- | General |
No items available.