E-Marketing (Record no. 61548)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01610nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180117103401.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2007 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131711569 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | STR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Strauss, Judy |
| 9 (RLIN) | 24424 |
| 245 ## - TITLE STATEMENT | |
| Title | E-Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Dorling Kindersley (India) Pvt. Ltd. |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 480p |
| 500 ## - GENERAL NOTE | |
| General note | Brief Contents<br/>Part I: E-Marketing in Context<br/>Chapter 1: Convergence<br/>Chapter 2: Strategic E-Marketing<br/>Chapter 3: The E-Marketing Plan<br/>End of Part I: E-Marketing in Context<br/>Part II: E-Marketing Environment<br/>Chapter 4: Global Markets<br/>Chapter 5: Ethical and Legal Issues<br/>End of Part II: E-Marketing Environment<br/>Part III: E-Marketing Strategy<br/>Chapter 6: Marketing Knowledge<br/>Chapter 7: Consumer Behavior<br/>Chapter 8: Segmentation and Targeting Strategies<br/>Chapter 9: Differentiation and Positioning Strategies<br/>End of Part III: E-Marketing Strategy<br/>Part IV: E-Marketing Management<br/>Chapter 10: Product<br/>Chapter 11: Price<br/>Chapter 12: The Internet for Distribution<br/>Chapter 13: E-Marketing Communication<br/>Chapter 14: Customer Relationship Management<br/>End of Part IV: E-Marketing Management<br/>Appendix A: Internet Penetration Worldwide in 2004<br/>Appendix B: Glossary<br/>Appendix C: References |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 9 (RLIN) | 24617 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | E-Marketing |
| 9 (RLIN) | 24619 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Frost, Raymond |
| 9 (RLIN) | 24426 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | El-Ansary, Adel |
| 9 (RLIN) | 24618 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | STR |
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