Essentials of Advertising Strategy (Record no. 62184)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00799nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b1996 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780844235271 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.111 |
| Item number | SCH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schultz, Don E. |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of Advertising Strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | USA |
| Name of publisher, distributor, etc. | NTC Business Books |
| Date of publication, distribution, etc. | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 155p |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allison, Anne |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tannenbaum, Stanley I. |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | SCH |
| -- | 1096.00 |
| -- | 0 |
| -- | 049 |
| -- | 2723 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 19971111 |
| -- | Mobel Book Distributors |
| -- | General |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | SCH |
| -- | 1192.01 |
| -- | 0 |
| -- | 049 |
| -- | 1268 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 19980326 |
| -- | International Books & Periodicals Center |
| -- | General |
No items available.