Essentials of Marketing Research (Record no. 62237)

000 -LEADER
fixed length control field 00507nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b1999 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780030243561
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number ZIK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zikmund, William G.
245 ## - TITLE STATEMENT
Title Essentials of Marketing Research
Statement of responsibility, etc. by William G. Zikmund
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Fort Worth
Name of publisher, distributor, etc. The Dryden Press
Date of publication, distribution, etc. 1999
300 ## - PHYSICAL DESCRIPTION
Extent 422p
890 ## -
-- USA
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- ZIK
-- 920.00
-- 0
-- 049
-- 53
-- 0
-- 0.00
-- C
-- 19990316
-- Sureksha Marketing
-- General
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        General Institute of Management Institute of Management   1999-03-16 Sureksha Marketing 920.00 1 658.83 ZIK M06682 2019-05-14 2019-04-08 2014-06-19 Book

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