Exploring Marketing Research (Record no. 62535)

000 -LEADER
fixed length control field 00543nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b1994 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780030981364
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number ZIK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zikmund, William G.
245 ## - TITLE STATEMENT
Title Exploring Marketing Research
Statement of responsibility, etc. by William G. Zikmund
250 ## - EDITION STATEMENT
Edition statement 5th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Fort Worth
Name of publisher, distributor, etc. The Dryden Press
Date of publication, distribution, etc. 1994
300 ## - PHYSICAL DESCRIPTION
Extent 818p
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Marketing
890 ## -
-- USA
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- ZIK
-- -
-- 0.00
-- 0
-- 049
-- 0
-- 0.00
-- C
-- 19990202
-- Dr O K Gupta
-- General
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
Withdrawn       General Institute of Management Institute of Management   1999-02-02 Dr O K Gupta 0.00 658.83 ZIK M06027 2014-06-19 2014-06-19 Book

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