Firebrands: Building Brand Loyalty in the Internet Age (Record no. 63176)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00594nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2001 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070439535 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | MOO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moon, Michael |
| 245 ## - TITLE STATEMENT | |
| Title | Firebrands: Building Brand Loyalty in the Internet Age |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata McGraw-Hill Publishing Company Ltd. |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 318p |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Millison, Doug |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | MOO |
| -- | 375.00 |
| -- | 0 |
| -- | 049 |
| -- | PS-IN-00390 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 20010803 |
| -- | Book Plaza |
| -- | General |
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