The Global Market: Developing A Strategy to Manage Across Borders (Record no. 64110)

MARC details
000 -LEADER
fixed length control field 00673nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b2004 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780787968571
Terms of availability 0.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Item number GLO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Quelch, John A.
245 ## - TITLE STATEMENT
Title The Global Market: Developing A Strategy to Manage Across Borders
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. San Francisco
Name of publisher, distributor, etc. Jossey-Bass Publishers
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 424p
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Global Marketing
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Deshpande, Rohit
890 ## -
-- USA
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- GLO
-- 002515
-- PKC-PKC
-- 2162.09
-- 0
-- 049
-- 29996
-- 0
-- 0.00
-- C
-- 20040729
-- Books India
-- General

No items available.

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