Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good (Record no. 64906)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02332nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2011 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412953696 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.810 |
| Item number | WEI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Weinreich, Nedra Kline |
| 245 ## - TITLE STATEMENT | |
| Title | Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | California |
| Name of publisher, distributor, etc. | Sage Publication, Inc |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 309p |
| 500 ## - GENERAL NOTE | |
| General note | Foreword Preface Acknowledgments Section I. What Is Social Marketing? Chapter 1 – Social Marketing Basics Chapter 2 – Not Just Business as Usual Chapter 3 – The Social Marketing Mix Chapter 4 – The Social Marketing Process Section II. Step 1: Analysis Chapter 5 – Research in the Social Marketing Process Chapter 6 – Analysis Chapter 7 – Conducting Formative Research Section III. Step 2: Strategy Development Chapter 8 – Segmenting the Target Audience Chapter 9 – Building the Social Marketing Strategy Section IV. Step 3: Program and Communication Design Chapter 10 – Influencing Behavior by Design Chapter 11 – Developing Effective Messages Chapter 12 – Identifying Appropriate Channels Chapter 13 – Producing Creative Communications Section V. Step 4: Pretesting Chapter 14 – Pretesting Principles Chapter 15 – Conducting the Pretest Chapter 16 – Using the Pretesting Results Section VI. Step 5: Implementation Chapter 17 – Developing an Implementation Plan Chapter 18 – Planning and Buying Traditional Media Chapter 19 – Engaging in Social Media Chapter 20 – Generating Publicity Chapter 21 – Monitoring Implementation Section VII. Step 6: Evaluation and Feedback Chapter 22 – Evaluation Basics Chapter 23 – Evaluation Design Chapter 24 – Evaluation Methods Chapter 25 – Using Feedback to Improve Your Program Appendix A: Social Marketing Resource List Appendix B: Sample Knowledge, Attitudes, and Behaviors Survey Appendix C: Sample Focus Group Recruitment Questionnaire Appendix D: Sample Focus Group Topic Guide Appendix E: Readability Testing Formula Index About the Author |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Social Marketing |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | WEI |
| -- | 010261 |
| -- | MGT-MAR |
| -- | 2112.44 |
| -- | 0 |
| -- | 049 |
| -- | 104513 |
| -- | 0 |
| -- | 0.00 |
| -- | 3111.10 32.10% SKN - SKN |
| -- | 20110211 |
| -- | C |
| -- | 20110222 |
| -- | Himanshu Book Co. |
| -- | General |
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