HBR Guide to Better Business Writing: Engage Readers Tighten and Brighten Make Your Case (Record no. 65031)
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| fixed length control field | 01969nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2012 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781422184035 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.453 |
| Item number | GAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Garner, Bryan A. |
| 245 ## - TITLE STATEMENT | |
| Title | HBR Guide to Better Business Writing: Engage Readers Tighten and Brighten Make Your Case |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Harvard Business School Publishing Corporation |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 210p |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Harvard Business Review Guides |
| 500 ## - GENERAL NOTE | |
| General note | Machine generated contents note: Section 1 Delivering the Goods Quickly and Clearly 1.Know why you're writing 2.Understand your readers 3.Divide the writing process into four separate tasks 4.Before writing in earnest, jot down your three main points -in complete sentences 5.Write in full -rapidly 6.Improve what you've written 7.Use graphics to illustrate and clarify Section 2 Developing Your Skills 8.Be relentlessly clear 9.Learn to summarize -accurately 10.Waste no words 11.Be plain-spoken: Avoid bizspeak 12.Use chronology when giving a factual account 13.Be a stickler for continuity 14.Learn the basics of correct grammar 15.Get feedback on your drafts from colleagues Section 3 Avoiding the Quirks That Turn Readers Off 16.Don't anesthetize your readers 17.Watch your tone Section 4 Common Forms of Business Writing 18.E-mails 19.Business Letters 20.Memos and Reports 21.Performance Appraisals Contents note continued: Appendixes A.A Checklist for the Four Stages of Writing B.A Dozen Grammatical Rules You Absolutely Need to Know C.A Dozen Punctuation Rules You Absolutely Need to Know D.Common Usage Gaffes E.Some Dos and Don'ts of Business-Writing Etiquette F.A Primer of Good Usage. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Business Writing |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Commercial Correspondence |
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| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
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