In-Film Advertising: Brand Positioning Strategy (Record no. 66669)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00579nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131404867 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | IN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kanchan, Prateek |
| 245 ## - TITLE STATEMENT | |
| Title | In-Film Advertising: Brand Positioning Strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Hyderabad |
| Name of publisher, distributor, etc. | The ICFAI University Press |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 180p |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | IN |
| -- | 006634 |
| -- | H.T-H.T |
| -- | 296.00 |
| -- | 0 |
| -- | 049 |
| -- | 127/1005/JAN/08-09 |
| -- | 0 |
| -- | 0.00 |
| -- | 400 26% |
| -- | 20080105 |
| -- | C |
| -- | 20080202 |
| -- | ICFAI Press |
| -- | General |
No items available.