Integrated Advertising, Promotion and Marketing Communications (Record no. 67009)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00706nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2007 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120333055 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | CLO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Advertising, Promotion and Marketing Communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Prentice-Hall of India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 515p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Advertising |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | CLO |
| -- | 006585 |
| -- | S-N-S-N |
| -- | 292.30 |
| -- | 0 |
| -- | 049 |
| -- | 38037 |
| -- | 0 |
| -- | 0.00 |
| -- | 395 26% |
| -- | 20080101 |
| -- | C |
| -- | 20080117 |
| -- | Books India |
| -- | General |
No items available.