Integrated Marketing Communications: The Holistic Approach (Record no. 67017)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00669nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2001 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750619233 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | YES |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Yeshin, Tony |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Marketing Communications: The Holistic Approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Butterworth-Heinemann Ltd. |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 354p |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | YES |
| -- | 1538.56 |
| -- | 0 |
| -- | 049 |
| -- | 077692 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 20011009 |
| -- | Himanshu Book Co. |
| -- | General |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | YES |
| -- | 695.00 |
| -- | 0 |
| -- | 049 |
| -- | 81843 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 20030526 |
| -- | Himanshu Book Co. |
| -- | General |
No items available.