Leading Edge Marketing Research: 21st-Century Tools and Practices (Record no. 68837)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02471nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2011 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412991315 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | KAD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kaden, Robert J. |
| 245 ## - TITLE STATEMENT | |
| Title | Leading Edge Marketing Research: 21st-Century Tools and Practices |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | California |
| Name of publisher, distributor, etc. | Sage Publication, Inc |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 481p |
| 500 ## - GENERAL NOTE | |
| General note | Content Part I: Challenges to Marketing Research Chapter 1: New Roles for Marketing Researchers Part II: Quantitative Marketing Research Chapter 2: Research ROI Analysis: A Powerful Tool for Marketers Chapter 3: Combining Data Mines and Attitude Research Chapter 4: The 21st Century Development of Products: Where Customer Guidance Is Taking Us Howard Moskowitz, Burt Krieger Chapter 5: Behavioral Economics: A Blueprint for New "Ah Ha" Moments Chapter 6: State-of-the-Science Market Segmentation: Making Results Actionable for Marketers Chapter 7: Marketing Accountability: Understanding Performance and Drivers of Brand Success Part 3: Qualitative Marketing Research Chapter 8: Taking Qualitative Research to the Next Level Chapter 9: Consumer Anthropology as a Framework for the Use of Ethnography in Market Research Chapter 10: Diving Deep: Using ZMET to Unearth Insights about Unconscious Consumer Thinking Chapter 11: Crowdsourcing and Consumer Insights Part 4: Customer Motivation Chapter 12: Understanding Consumer Emotions: How Market Research Helps Marketers Engage With Consumers Chapter 13: Neuroimaging and Marketing Research: Hook-up, Love Affair, or Happy Marriage? Chapter 14: Using Empathy and Narrative to Ignite Research Chapter 15: Standing Waves, Stasis, Contagion and Consumer Trends Part 5: Marketing Research Industry Trends Chapter 16: Mixed Methods in Marketing Research Mel Chapter 17: Improving a Firm’s Performance Using Advanced Analytical Insights Chapter 18: Panel Online Survey and Research Quality Chapter 19: RFID in Research: Nineteen Things You Can Do with RFID that You Couldn’t Do Before Chapter 20: Is the Future in Their Hands? Mobile-Based Research Options and Best Practices |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Prince, Melvin |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Linda, Gerald |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | KAD |
| -- | 010682 |
| -- | MGT-MAR |
| -- | 2029.26 |
| -- | 0 |
| -- | 049 |
| -- | 108452 |
| -- | 0 |
| -- | 0.00 |
| -- | 2988.60 32.10% PKY - PKY |
| -- | 20120823 |
| -- | C |
| -- | 20120913 |
| -- | Himanshu Book Co. |
| -- | General |
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