Learnings of an Advertising Practitioner (Record no. 68950)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01413nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070681019 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | KRI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Krishnamurthy, A. G. |
| 245 ## - TITLE STATEMENT | |
| Title | Learnings of an Advertising Practitioner |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata McGraw Hill Education Private Limited |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 138p |
| 500 ## - GENERAL NOTE | |
| General note | Commonsense is key Think like your consumer does Make your ads work hard for their money Follow Movie Moods Research for customers' dislikes Benchmark against the best (in your category) Advertising is 'accountable' commercial creativity Maintain your product boundaries Identity and continuity are a brand's pillars Never overrule your intuition; it can be dangerous You don't have to be hip to be a successful adman Knowledge is king-The Age of the specialist is here Brands are alive; handle with care Rewards are in the market place; not the showcase The things ad people do Stay with a brand, watch it grow, reap its fruits Advertising is a team sport; share the glory Clients buy from people they like Cheers to pitches Behind every remarkable campaign there is a client |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Advertising |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | KRI |
| -- | 010177 |
| -- | MGT-MAR |
| -- | 218.30 |
| -- | 0 |
| -- | 049 |
| -- | IN941 |
| -- | 0 |
| -- | 0.00 |
| -- | 295.00 26% SKN - SKN |
| -- | 20110121 |
| -- | C |
| -- | 20110204 |
| -- | Kushal Books |
| -- | General |
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