Making Marketing Happen: How Great Companies Make Strategic Marketing Planning Work for them (Record no. 69438)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00722nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2007 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131211045 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | SMI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, Brian D. |
| 245 ## - TITLE STATEMENT | |
| Title | Making Marketing Happen: How Great Companies Make Strategic Marketing Planning Work for them |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Reed Elsevier India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 377p |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Professional and Trade Series |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Strategic Planning |
| 890 ## - | |
| -- | India |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | SMI |
| -- | 6303 |
| -- | A.D-A.D |
| -- | 292.30 |
| -- | 0 |
| -- | 049 |
| -- | 3341 |
| -- | 0 |
| -- | 0.00 |
| -- | 395 26% |
| -- | 20070915 |
| -- | C |
| -- | 20071123 |
| -- | Mahajan Book Depot |
| -- | General |
No items available.