Marketing: A Critical Introduction (Record no. 70502)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00993nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180604115745.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2009 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412911498 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | HAC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hackley, Chris |
| 9 (RLIN) | 28676 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: A Critical Introduction |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Sage Publications |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 186p |
| 500 ## - GENERAL NOTE | |
| General note | Marketing Studies<br/>The Critical Standpoint<br/>Origins and Institutions of Marketing Studies<br/>Marketing Studies and Managerial Ideology<br/>The Marketing Mix and the Challenge of Cultural Branding<br/>The Strategy Discourse and Marketing Studies<br/>Research, Theory and Resistance in Marketing Studies<br/>The `Real World' of Marketing as Literary Construction<br/>Consumer Rationality, Critical Theory and Ethics<br/>Three Issues for a Critical Marketing Study |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 9 (RLIN) | 28677 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | HAC |
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