Marketing Management: Strategies and Programs (Record no. 70663)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00554nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071004480 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | GUI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Guiltinan, Joseph P. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management: Strategies and Programs |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw-Hill, Inc. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 427p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Paul, Gordon W. |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | GUI |
| -- | - |
| -- | 150.00 |
| -- | 0 |
| -- | 049 |
| -- | 937 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 19980129 |
| -- | Universal Book House |
| -- | General |
No items available.