Marketing Management: Text and Cases (Record no. 70670)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00668nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170405141237.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2005 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071242189 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lal, Rajiv |
| 9 (RLIN) | 10912 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management: Text and Cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Singapore |
| Name of publisher, distributor, etc. | McGraw-Hill Book Company |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 812p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing Management |
| 9 (RLIN) | 10913 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rangan, V. Kasturi |
| 9 (RLIN) | 7223 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Quelch, John A. |
| 9 (RLIN) | 10914 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | LAL |
No items available.