Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers (Record no. 70678)
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2008 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781422121153 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | ZAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zaltman, Gerald |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Harvard Business Review Press |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 230p |
| 500 ## - GENERAL NOTE | |
| General note | Contents Undressing the Mind of the Consumer: Introduction to Deep Metaphors 1 How to Think Deeply: A Brief Guide to Overcoming Your Depth Deficit 2 Foundations of Deep Metaphors: How Managers Benefit from Discovering Consumer Similarities 3 Balance: How Justice, Equilibrium and the Interplay of Elements Affect Consumer Thinking 4 Transformation: How Changes in Substance and Circumstances Affect Consumer Thinking 5 Journey: How the Meeting of Past, Present and Future Affects Consumer Thinking 6 Container: How Inclusion, Exclusion and Other Boundaries Affect Consumer Thinking 7 Connection; How the Need to Related to Oneself and Others Affect Consumer Thinking 8 Resource: How Acquisitions and Their Consequences Affect Consumer Thinking 9 Control: How the Sense of Mastery, Vulnerability and Well-Being Affects Consumer Thinking 10 Deep Metaphors at Work: A Strategy for Workable Wondering |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zaltman, Lindsay |
| 890 ## - | |
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| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
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| -- | Himanshu Book Co. |
| -- | General |
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