The Marketing Plan: How to Prepare and Implement it (Record no. 70713)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00726nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b1992 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780814478059 |
| Terms of availability | 0.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | LUT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Luther, William M. |
| 245 ## - TITLE STATEMENT | |
| Title | The Marketing Plan: How to Prepare and Implement it |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | American Management Association |
| Date of publication, distribution, etc. | 1992 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 209p |
| 500 ## - GENERAL NOTE | |
| General note | Planning and People; Product / Service Plan; Marketing Communications Plan; Research Plan; Customer Relations Plan; Sales Management Plan |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 890 ## - | |
| -- | USA |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | LUT |
| -- | 714.40 |
| -- | 0 |
| -- | 049 |
| -- | 2803 |
| -- | 0 |
| -- | 0.00 |
| -- | C |
| -- | 19980205 |
| -- | Mobel Book Distributors |
| -- | General |
No items available.